The industry pays for celebrities to endorse gambling products or services all the time. Sportsmen will read the odds at half-time for the TAB. This normalises gambling by making it seem that its safe "if they're promoting it, surely its ok?"

Inducements are those "spend $20 and get another $20 in bonus credit on us!" ads or meassges people will see. This is a way the gambling industry gets people to incentivise people to spend more.

These are design tricks like pop ups and urgent messages that encourage you to keep betting, spend more money, and stay on the app longer, often without you realising it.

When a win happens, it can make your brain want to repeat that experience. That can make it easy to focus on the next win, and lose track of time and money lost.