The first time you win, your brain files it as proof you're good at this. Unfortunately, the odds haven't changed. But the memory sticks harder than any loss after it.

When betting is everywhere - in games, streams and group chats, it stops looking like gambling because it's normalised.

Shame can make it hard to talk about gambling. Most people don't talk about losses - only wins. If you're struggling, you're not alone.

Gambling can hijack your reward system making you want more. It activates dopamine fast which stimulates excitement and anticipation which feels good, and pulls you back to return again.

Your brain can get focused on getting something back when you experience a loss. That focus can make you think "I've come this far, may as well keep going".